1. It’s all clear
There is nothing worse than actually getting the attention of a music supervisor and they finding out that you don’t you have the right to license both the song and the recording. Keep in mind, Music supervisors do not want to go through the crazy amounts of red tape to get songs cleared for use. If they can choose between your song and a song that is 100% cleared to use you have just lost your shot.
So, if you wrote and released the song yourself without a label, you own 200%. If you co-wrote the song with someone else, you do not own 100% of the composition—unless your cowriter(s) signed off on these rights. But be careful, if your cowriter is signed to a publishing company, she may not know that she doesn’t have the rights to clear the song. However, if you co-wrote the song with a songwriter that does not have a deal of any kind and you got permission from her to be able to place the song without her direct consent and you recorded the song with (or purchased Beats from) a producer who gave you full permission to place the song without further consent, then you’re fine and you can say you “own 200%.” It’s good to get in writing from every collaborator that you have full permission to license your song.
2. No files attached.
Do not clutter up their Inbox with attachments of mp3s. Only include links to where they can stream or listen to the song. Most Music supervisors actually use email accounts from companies that do not allow files to be sent when attached to an email.
3. Soundcloud or Box.com links.
Most supes like to use Soundcloud or box.com links. This is very helpful, especially when on the go. Make sure to set up a SoundCloud link with access to download the track. You can also use Box.xom (not dropbox) to function the same way.
4. Make sure they know where it came from.
Many times, supes will have a bunch of songs they are trying out for a certain spot. Once they land on the song they want to use, they will need to “clear” it. That means to get the rights to use the song. But they will probably have forgotten where the song came from. But if you added your contact info to the metadata, they can find you easily.
So, first, create a 320kbps mp3 from your original WAV file. You can do this in iTunes. In preferences, make sure you select “Custom” 320kbps. Then command click the song and select “Create MP3 Version.” Then open the newly created mp3’s info (Command i) in iTunes and type your info in the comments. Include contact email, phone number and “I own 200%” if you actually own all of the rights to your song.
5. Sounds like…
Supes don’t have time to open every email, let alone listen to every song. But, if they know what they’re going to get when they open your email, you have a much better chance of getting a listen. So title your subject line who you sound like: “Sounds like Coldplay, Imagine Dragons.” If they need a song that sounds like that, you’ll definitely get a listen—even if they don’t know you.
6. Best foot forward.
Do not send demos. They only want high-quality, mastered songs. You can take advantage of great online mastering platforms like eMastered.com to get your songs, and tracks sounding on point especially if you are in a time crunch.