For the past couple of weeks, I have caught myself becoming more and more distracted with pop-up notifications. I know it’s bad when I am in the in the middle of tracking vocals, and I stop midway just to see who replied to a tweet. Being able to broadcast to the world what you are up to is a blessing, and a curse. I have tried to find the right balance between content engagement and focus. Trying to find how I could get social sharing to work for me and not the other way around.
I have been using several scheduling apps for my social media posting, such as hootsuite for both Instagram and twitter, and edagr for facebook. But I never thought about planning a set time during my day to actually respond to my post comments or feedback from any of my social media.
The same way you will plan ahead for posting, you will need to block out time to engage with your audience so that notifications will not disrupt your creative workflow.
Don’t take it personal
Sometimes it’s not the quantity of the replies, but the quality. It is amazing how one little negative comment could really put your mind out of place for a long time. Even if you have found the cure for cancer, someone out there will find a reason to click the Thumbs Down button. We need to remember that we are making music and not everyone is going to feel the same way about your music. That is ok, we are really only focusing on engaging with those who connect with our message and our brand.
Nothing left in the fridge
Ever check your refrigerator and find nothing good to snack on, but then catch yourself going back to check if something magical shows up a couple of minutes later? That’s how I feel sometimes with waiting for a response from social media engagement. The goal is to be consistent in releasing content so people get a better understanding of who you are as an artist. Now, if you are not getting the engagement that you are looking for, you need to put some food in the fridge! What I mean by this is that you need to make sure you are feeding the right food to the right crowd. Get to know where your audience lives and which platform allows you to engage best with them. If you are seeing more action on your YouTube channel, but posting all the time on Twitter without seeing retweets, it will just drive you crazy.
A lot of artists will complain to me that they are not getting the response from their content that they are looking for. I ask them if they have a real understanding of where exactly their niche market hangout is. To their surprise, they really have no clue. Lock in where your target audience is living and make sure you do well to follow the other two steps I mentioned above.
Now, I know you can simply just turn off notifications on your devices…but this goes much deeper than that. I am talking about the need to be validated and identity from all of this.