branding

Why identity is the most important aspect to establishing a new artist brand [Video]

I was recently invited to do an interview for a great friend of mine Alex Miranda CEO of the Creative Complex.  He wanted to chat about how I use identity branding to launch the artists I produces and mentor.  So I wanted to share with you that interview to help bring the focus as to why it is so important to understand your Identity as an artist before trying to share your music with the rest of the world.